ss19 R.U.R II: a RESEARCH of CONSTITUTE
a COMPETITION by MACKINTOSH
As a classical luxury menswear brand, Mackintosh has developed a very matured tailoring system. I applied such metrical and accurate tailoring onto my futuristic design. Taking full advantage of the raincoat material, the volume and streamline design would demonstrate a luxury appearance, which response very well to the brand ethos.
The colour would be another innovation for the brand. instead of having patterned textiles, I designed the iridescent chrome gradient effect of the fabric. It would continue the simplicity and modernism concept of the company as well as would give a new thrill to all ranges of the customer.